TL;DR
Great Clips' Director of Franchise Development, Beth Caron, rates their franchise development website a 6/10 and plans to revamp it by the end of 2018. The website is currently outdated in terms of branding and functionality, particularly in mobile functionality.
1851: How satisfied are you with your franchise development website?
Beth Caron, Director of Franchise Development for Great Clips: About 6/10
1851: What would you change on your franchise development website?
Caron: The content is great- but it’s outdated from a branding POV and functionality POV. Severely lacking in mobile functionality.
1851: Is your site performing better or the same as last year and why?
Caron: About the same.
1851: How is your budget shifting to include digital?
Caron: The budget needs to include funds to better address mobile, search, landing pages, tracking functionality etc. The website is a living & breathing “thing” now and not just a static page that is “done” every couple of years.
1851: Do you expect to change your website in the next year and why?
Caron: Yes, we have been in process of a complete revamp for a while now. When you are part of a large company with a high profile brand, it can take a while to move things forward, but I anticipate that before the end of 2018, you’ll see great things from the new greatclipsfranchise.com website.
In this story
This story was originally published in 1851 Franchise on June 5, 2018. Burnaze summarizes and links to the original reporting.
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