TL;DR
Franchise Business Review's 2018 Annual Franchisee Satisfaction Study found a link between brand performance and franchisee satisfaction, with higher satisfaction leading to better results. The survey analyzed data from over 23,000 franchisees from 180 brands.
The results of the 2018 Annual Franchisee Satisfaction Study from Franchise Business Review show a clear link between overall brand success and franchisee satisfaction. According to a recent article on Franchising.com, the survey was composed of data pulled from over 23,000 franchisees from 180 different brands.
Franchise Business Review said that for tracking satisfaction, "It's about achieving a franchise company's strategic and financial goals. Satisfaction is dependent on how franchise owners' experiences compare with their expectations."
The survey found that brands with higher levels of satisfaction saw exponentially higher results from a brand performance perspective. Brands with lower satisfaction saw a decline in growth a nearly double the turnover results.
In this story
This story was originally published in 1851 Franchise on August 20, 2018. Burnaze summarizes and links to the original reporting.
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