Membership Model Helps Maintain Revenue for Amazing Lash Studio® Franchisees

These are decidedly uncertain times for businesses in virtually every industry. Social-distancing measures meant to slow the spread of the Coronavirus (COVID-19) have kept consumers at home and sent brands scrambling to find new ways of reaching their customers without in-store traffic. While many brands have had to quickly institute dramatic operational pivots to stay afloat during this unprecedented crisis, eyelash extension franchise Amazing Lash Studio has been able to lean on an existing membership model to maintain some form of revenue streams for franchisees.

The Amazing Lash Studio brand has long set itself apart in the beauty industry by offering a membership model that has been lucrative for both customers and studio owners. As part of a client’s membership, after their initial service, they can revisit their Amazing Lash Studio location every two to three weeks for eyelash extension refills, which has helped create a recurring revenue stream for franchisees.

Now that consumer spending has tightened and studio visits are increasingly rare, that membership model has become an essential lifeline for Amazing Lash Studio franchisees, potentially maintaining a membership base even as visits have halted.

“In the most difficult times, elements of a business that were once in the nice-to-have category for owners, like memberships, suddenly become need-to-haves,” said Lauren Wanamaker, senior director of development for Amazing Lash Franchise LLC. “The value of the brand’s membership model has really made all the difference to franchisees during this crisis.”

During the COVID-19 pandemic, the Amazing Lash Studio franchisor has also developed a range of tools and resources to provide support for owners. A new COVID-19 resource center provides guidance and support for a number of common challenges franchisees are facing during this pandemic, including rent relief, studio employee support and access to resources to help navigate grant and government relief options.

Crucially, Amazing Lash Studio franchisees also benefit from the support of a wide network of talented peers.

“The beauty of a franchise network is that one can tap into the ideas and ingenuity of so many entrepreneurs, each with a unique background and perspective,” Wanamaker said. “As a brand, we’ve done everything possible to make sure franchisees have unfettered communication with each other, and we’ve seen tremendous results. Franchisees are finding new ways to streamline their operations and those ideas quickly spread across the network.”

Wanamaker says the brand’s leadership team is focused on providing heightened support throughout the crisis, and they are already looking at ways to help franchisees find even greater potential once consumer spending returns to normal.

“We’re putting a lot of thought into the reopening process,” Wanamaker said. “We’re coming up with great new ways to re-engage existing members and attract new ones while keeping in mind that for a long time after this chapter is behind us, customers are going to be especially aware of safety and sanitation. That’s why the brand is also introducing communication plans to support franchisees in helping guests feel safe and confident during every visit.”

Given the social-distancing habits that are likely to remain well after the Coronavirus crisis has died down, the Amazing Lash Studio private suites may be a particularly compelling draw for customers eager to return to the studio and hyper-aware of sanitation. All of the brand's service offerings are provided one-on-one in private suites, allowing minimal exposure to larger groups, especially compared to the open-concept environments at many other concepts.

All of these efforts, Wanamaker says, are designed to help support the long-term success of franchisees.

“This is an unprecedented crisis, and, as a brand, we’re doing everything we can to make sure franchisees have everything they need right now,” Wanamaker said. “So that’s what we’re going to continue to do. We’re supporting franchisees now while also looking to the future and making sure that we all come out of this thing even stronger.”

*Amazing Lash Franchise, LLC. (“ALF”) 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112 This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.

It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction.

An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. These franchises have been registered under the franchise investment law of the state of California.

Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. Each Amazing Lash Studio® location is independently owned and operated. Amazing Lash Studio® is a registered trademark of ALF.