Fitness Premier 24/7 Clubs Equips Owners to Embrace Steady Business Year-Round

Fitness Premier 24/7 Clubs , the 18-unit fitness concept, is not like other gyms. For many other gym and wellness businesses, the start of the new year brings a surge of “resolutioners.” However, most resolutions are abandoned in a month or less.

“These big seasonal surges aren’t beneficial to our members or our owners,” explained CEO Jason Markowicz . “We want our franchisees to succeed, and they want their members to succeed. By creating an environment that is welcoming and encouraging, our staff is able to truly build relationships with the members. From there, we create space for consistent work towards a healthier lifestyle rather than a month-long sprint at the beginning of each year.”

Fitness Premier operators have described the value that personal training brings to the equation. While personal training is an investment, it also encourages relationship-building between members and staff.

“We work on getting members involved in some sort of training to help them meet their goals,” said Jake Tedeschi , operator of Fitness Premier Beecher. “We show them different programs and explain how each one can help them. Everyone has a unique path when it comes to their health and fitness journey, and I work to show people that, together, we can make their goals happen.”

In Club Support

In-Club Resources Support Members’ Needs

Matt Dressler, operator of Fitness Premier Monee, described some of the resources available to members.

“Our biggest thing that we do is, for every new member who steps foot in the gym, we book them into an hour-long complimentary session,” Dressler explained. “In that session, members can get a feel for what personal training looks like. It’s our goal to get them signed up for personal training, group classes or other supplemental options at that point in time.”

Members are also able to participate in 30-day check-ins to maintain accountability and utilize InBody body composition evaluations to stay educated about the changes that are going on in their bodies.

However, the support from the Fitness Premier team spans beyond the doors of the gym itself. Some members choose to use the Fitness Premier app to access virtual workouts. These workouts include instructional videos as well as prescribed sets and repetition numbers for various exercises, all tailored to the member’s needs and goals.

“It’s a full plan that they have, but it’s not as intense as personal training,” Dressler added. “Members can come on their own time and do the workouts, but they still have that direction and personalization.”

Relationships Are Crucial to the Fitness Premier Model

Personalized Fitness Model

At the heart of the Fitness Premier model is a motivation to serve unique communities in a way that is both personal and personalized. Unlike big-box fitness concepts, Fitness Premier does not focus on oversaturating its locations with memberships. Rather, it is interested in developing relationships in and out of the gym to provide a fitness experience that is otherwise unavailable.

For many gym-goers, and especially “resolutioners” who may be prone to slipping out of the routine, relationships are monumental. At Fitness Premier, everyone is working towards a common mission, and members feel welcome and supported.

“We work to engage with all members. I always ask members how their day is going and how they have been doing in the gym,” Tedeschi added. “We want to make a family-friendly environment that allows fitness to be unique to everyone.”

The total initial investment necessary to begin the operation of a Fitness Premier Club Model is $279,849 to $575,499 per unit. This includes a $39,999 franchise fee.

Fitness Premier 24/7 Clubs is a fast-growing, 18-location fitness concept that creates a community with its staff and guests. At Fitness Premier 24/7 Clubs, some of the amenities include 24/7 access, hydromassage, group exercise classes, supervised kids club and training & nutrition programs. Backed by franchise executive Jason Markowicz and his franchisee-focused corporate team, Fitness Premier differentiates itself with great people, culture and systems compounded by a growth focus in strategic markets. To learn more about franchise opportunities, visit .