VIO Med Spa seals three-unit deal in South Carolina

VIO Med Spa will enter South Carolina for the first time after signing a new three-unit development agreement.

The move is being led by entrepreneur Ted Loya, who spent more than 23 years with CVS Health in the company’s pharmacy benefits business. Terms of the agreement call for VIO to open in the greater Charleston area in 2027, with site selection underway.

“Charleston is more than a new market on the map for VIO; it is an important link in the East Coast footprint we are building,” said Ryan Rao, chief development officer at VIO Med Spa. “The city’s deep-rooted culture of hospitality makes it an especially meaningful place to introduce our brand because the guest experience matters just as much as the services themselves. Establishing VIO here strengthens our presence in the Southeast and positions us to carry that momentum into new markets along the East Coast.”

VIO is a physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments. Locations provide a range of medical-grade aesthetic and wellness services, including injectables, skin rejuvenation, laser treatments, and facials.

According to VIO, Loya was new to both franchising and medical aesthetics. Loya’s goal was to find an experienced brand with a proven system and national footprint. The brand’s presence in Georgia and North Carolina, along with its established infrastructure and financial backing, provided Loya with confidence in the brand, VIO said.

“After more than two decades in healthcare, I wanted my next chapter to remain connected to an industry that improves how people feel and live,” said Loya. “VIO stood out because it pairs the structure and support of an established franchise with a highly personal, physician-guided guest experience. Charleston values quality, relationships and exceptional service, and I believe VIO is uniquely positioned to become a trusted part of this community.”

Based in Nashville, Tennessee, VIO was founded in 2017. The brand operates 65 locations in 20 states, with more than 175 franchise territories sold. In July, VIO introduced its new, next-generation store concept.