BoConcept Opens Its 300th International Store in Legacy Place in Dedham, Massachusetts

NEW YORK (PRWEB) August 24, 2021 - BoConcept celebrated the opening of its 300th store in July with a new location in Boston-Dedham, Massachusetts.

“We're very proud to open our 300th store with our franchise partners in Boston,” said Michael Linander, chief retail officer for BoConcept. “In a challenging and rapidly-changing omni-channel retail landscape, BoConcept continues to inspire consumers, offering them extraordinary experiences and services through both our innovative stores and talented interior designers.”

The BoConcept Boston-Dedham location features a refreshed, evolved store concept — Store Ekstraordinær — that offers customers an elevated take on the shopping experience, including consultations with expert interior designers, the ability to view and customize items from a vast collection of items and the ability to create a 3D rendering of the space the customer would like to design. The innovative store design, which is the first of its kind on the East Coast, represents just one step toward the brand’s goal of providing customers with the best shopping experience possible.

To celebrate the opening, BoConcept Boston-Dedham offered a “Sale Extraordinaire” through August 30, 2021, which includes 15% off all upholstery, sofas, living chairs, dining tables and coffee tables. The store also participated in Massachusetts’ “tax free weekend” in August.

“We are thrilled to help the BoConcept brand achieve this important growth milestone,” said BoConcept’s Boston-Dedham owner, who also owns a store in Newbury and is set to open a third location within the next year. “BoConcept exists to transform living, leisure and workspaces into more extraordinary places, and with its global expansion plan, it aims to do that for many more consumers around the world. At our BoConcept stores, you start a relationship with a design consultant, and they will work with you to make your space exactly what you want it to be.”

BoConcept was originally founded in Denmark in 1952 and began franchising in Paris in 1993.