Slick City Action Park Opens 50th Park as Expansion Accelerates Across the U.S. and Europe

Brand growth history

Founded in 2021 and franchising since early 2024, Slick City has grown into a network of corporate, affiliate and franchise parks serving families across the United States and Europe. As of September 2026, the brand had 173 locations signed or open globally and had recorded more than 6 million guest visits since its debut. Over 45% of those visits occurred in the preceding 12 months.

“Opening our 50th park just four years after our debut reflects the enthusiasm of our guests and the commitment of our entire Slick City community, from our franchise owners to our park teams,” said Bron Launsby, co-founder and CEO of Slick City. “Growth with alignment is key to success and stability. From the beginning, our focus has been on building more than a rapidly expanding brand. We're building a franchise system where operational excellence, ongoing innovation and strong owner support work together to create lasting success. That's the foundation guiding our next chapter of growth.”

That focus is guiding the company’s next phase of growth following a minority investment from Endeavour announced earlier this year. Slick City has grown its corporate team to over 150 employees and is investing in franchise support, business systems, technology (including a US-based call center) and operational infrastructure to support its expanding network of parks and franchise partners. Its vertically integrated affiliate, Slick Slide, serves as the dedicated manufacturing and research and development arm behind the brand’s signature attractions, supporting continued innovation across the growing park network.

International expansion

Internationally, Slick City is building on its Nottingham, United Kingdom debut with parks launching in Gothenburg, Sweden and Vienna, Austria, in partnership with European indoor leisure group Activeon. Both are expected to open in late 2026. Activeon initially committed to developing at least 26 Slick City locations across the European Union, and the companies have identified more than 135 potential markets across Europe.

The Milford park, owned by local entrepreneur Elliot Field, is the first Slick City to open in Massachusetts, and sports 13 signature slides and attractions for a range of ages. The opening expands the brand’s footprint to 23 U.S. states. Additional U.S. parks are in the works in Vancouver, Washington; Boise, Idaho; Yorba Linda, California; and Ogden, Utah, extending the brand’s reach into new communities. Looking ahead, Slick City anticipates exceeding 60 locations open by the end of 2026 and more than 120 locations open by the end of 2027.

Designed to have all-ages appeal, Slick City combines large-scale slides, air courts and other active attractions with birthday parties, group outings and year-round entertainment. Slick Slide’s portfolio includes 21 unique slide designs, with modular construction that allows new designs to be introduced into existing parks.

Slick City also recently made its debut on the Franchise Times Top 400 at No. 388, earning the recognition in its first year of eligibility. The ranking adds to the brand’s momentum as it continues introducing its indoor slide park concept to new markets.