Franchise Deep Dive: Loyalty Brands Franchise Costs, Fees, Profit and Data

Company overview

Loyalty Brands is a multi-brand franchisor that operates franchise concepts specializing in a range of solutions, including financial services, accounting and tax services, home-based mobile pet grooming, insurance, staffing and recruiting, and home inspection.

Headquartered in Virginia Beach, Virginia, Loyalty Brands was founded in 2018 by serial entrepreneur John Hewitt. Hewitt has more than 55 years of tax experience and business acumen, and is responsible for founding both Jackson Hewitt and Liberty Tax Service.

As of December 2023, the Loyalty Brands family includes Estrella Insurance, Ledgers, ATAX Tax Service, The Inspection Boys, Zoomin Groomin, Jomsom Staffing, Little Medical School, CR3 American Exteriors, The Salt Suite and Loyalty Business Brokers.

Loyalty Brands currently has 10 franchise brands under its purview with a total of more than 440 locations.

Loyalty Brands acts as a synergistic group of franchise businesses and services that are designed to work together to help franchise buyers prosper quickly and over the long term. The company, led by serial entrepreneur John Hewitt, has decades of documented franchise and business success. This experience has enabled Loyalty Brands to develop a proven business system that “drives customer loyalty, repeat business, and financial stability.”

As an umbrella company, Loyalty Brands offers a range of businesses and services, including:

• Small- to medium-size business accounting and advisory services

• Tax preparation and business services

• Business brokerage

• Mobile dog grooming

• Property and casualty insurance agency

• Executive staffing

• Science, technology, engineering, and mathematics (STEM)-based education program

• Storefront salt therapy opportunity

• Home inspection services

“We've identified and teamed up with reputable existing business partners in each of our business franchise sectors to create strong business models based on the uniquely qualified skills and experience of our partners,” the brand wrote on its website.

Loyalty Brands operates several different franchise concepts. To learn more about what you can make as a franchise owner of each of its brands, contact the team about reading its Franchise Disclosure Documents (FDD), which will state the total earnings of any company or franchise-owned unit as a reference.

Franchise costs and fees

As of the publishing of this story, the initial investment required to open each Loyalty Brand franchise is as follows:

• Estrella Insurance: $49,500

• Ledgers: $40,000

• ATAX Tax Service: $65,000 to $85,000

• The Inspection Boys: $51,100 to $61,750

• Zoomin Groomin: $52,900 to $152,900

• Jomsom Staffing: $86,800 to $147,500

• Little Medical School: $48,200 to $74,400

• CR3 American Exteriors: $73,000 to $188,300

• The Salt Suite: $199,100 to $426,550

• Loyalty Business Brokers: $68,200 to $99,700

The franchise fee required to open each Loyalty Brand franchise is as follows:

• Estrella Insurance: $25,000

• Ledgers: $25,000

• ATAX Tax Service: $30,000

• The Inspection Boys: $40,000

• Zoomin Groomin: $35,000

• Jomsom Staffing: $40,000

• Little Medical School: $35,000

• CR3 American Exteriors: $35,000

• The Salt Suite: $35,000

• Loyalty Business Brokers: $40,000

• John Hewitt — CEO

• Gary Chodes — CEO of Ledgers

• Mary Jane DeJaager — VP

• Bob Gappa — Board of Directors

• Faith Grimmett — Director of Operations for Zoomin Groomin

• Mark Johnson — CEO of Loyalty Brands Franchise

• Martha O’Gorman — VP & CMO of Loyalty Brands

• Alberto Ortiz — CEO of ATAX

• Sandy Stow — CEO of Zoomin Groomin

• Kelly Wyatt — Franchise Development

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