TL;DR
Famous Toastery franchisees Dean and Beth Kessel used Facebook to launch their new restaurant and build brand momentum. They started posting to their Facebook page in the spring before their restaurant opened in October.
When Dean and Beth Kessel bought the rights to open their own Famous Toastery restaurant in 2014, they knew they would need a strong consumer base in order to be successful. So, the couple turned to Facebook to start reaching potential customers long before they officially opened their doors for business.
Even though their restaurant wouldn’t open until October, the Kessels started posting to their Facebook page in the spring. That strong brand momentum has stayed with them even two years after their Famous Toastery restaurant launched.
In an interview with Forbes, Dean said, “Facebook did a lot for us early on—it built anticipation. It showed our momentum and how we were building.”
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.
In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
In this story
This story was originally published in 1851 Franchise on August 25, 2016. Burnaze summarizes and links to the original reporting.
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