Strauss, DHL Supply Chain partner on end-to-end logistics services

Engelbert Strauss and DHL Supply Chain are launching a strategic logistics partnership as the workwear company expands its U.S. operations.

After six months of intensive integration work by the joint project team, the new setup went live on June 24. The first outbound package under the partnership left the DHL hub that same day, marking a major operational milestone for both companies.

Under this partnership, DHL provides end-to-end logistics services for Strauss, including warehousing, distribution and product personalization.

By integrating embroidery and print customization services directly into fulfillment operations from DHL’s distribution center in Columbus, Strauss is aiming to streamline its order processing. The Columbus hub has the ability to process up to 1.3 million units per year in the current setup.

“We are excited to have DHL Supply Chain as our global logistics partner and be so close to them in our second home,” says Strauss Chief Operating Officer and Treasurer Matthias Fischer. “Over the past six months, our teams have worked with great commitment to build an integrated setup that is now live and already delivering results. This partnership gives us the ability to provide our customers and business partners with the gear they need and personalize it to their exact requirements faster and more efficiently than ever before.”

“As Strauss accelerates its expansion in the U.S., DHL Supply Chain is providing the operational backbone to support that growth,” says Patrick Bennett, chief financial officer of DHL Supply Chain North America. “By integrating fulfillment and customization into a single, scalable operation, we’re enabling STRAUSS to expand its footprint with greater speed, efficiency and consistency. This end-to-end supply chain solution ensures they can meet rising demand while delivering the high-quality, personalized workwear their customers expect.”

Later this year, Strauss B2B customers in the U.S. will also be able to place customized orders through the brand’s B2B online store, which is currently being outfitted with new functionalities.