Sparkle Grooming signs agreement for Atlanta entrance

Sparkle Grooming has announced another franchise expansion deal.

The latest deal calls for the wellness-focused dog grooming brand to enter the Atlanta, Georgia market.

A three-unit franchise agreement has been signed by Sean Reaves, an attorney and real estate professional, according to Sparkle Grooming. The agreement marks Reeves first franchise investment. Sparkle said that Reeves brings a background in client service, deal-making, and community engagement.

“Dogs bring so much happiness into our lives, and I’m excited to give that back through Sparkle,” said Reaves. “Helping pets look and feel their best while building connections in the community is exactly the kind of work I want to be doing.”

In March, Sparkle celebrated a milestone after reaching more than 200 licenses awarded. The brands has since reached 340 licenses across 18 states. Earlier this month, Sparkle announced its second-largest franchise agreement in a move that calls for 25 new licenses in Texas.

Regarding the new agreement for Atlanta, Sparkle Grooming co-founder and Chief Operating Officer Joe Aeppli said, “Atlanta is one of the most vibrant markets in the Southeast, and we’re thrilled to bring Sparkle to pet parents here.”

“Sean’s professional expertise and genuine love of dogs make him the perfect partner to help expand our pawprint across the region,” Aeppli added.

Sparkle Grooming provides modern, salon-style grooming, safe eco-friendly products, and same- or next-day booking Each salon is locally owned and operated by franchisees who share a love for dogs and a drive to bring their communities better, more accessible grooming care, the company said.

“Sean’s professional expertise and genuine love of dogs make him the perfect partner to help expand our pawprint across the region.”