Atomic Wings® Crashes the Dirty Soda Party with Six New Drinks in Downtown Brooklyn

NEW YORK, April 28, 2026 // PRNewswire // -- Atomic Wings is officially entering the beverage space with the launch of a new Dirty Soda lineup.

Read the original at Franchising.com
Atomic Wings® Crashes the Dirty Soda Party with Six New Drinks in Downtown Brooklyn

TL;DR

Atomic Wings has launched a new Dirty Soda lineup with six signature drinks at its Downtown Brooklyn location. The lineup was developed in collaboration with Dr Pepper and Pepsi over eight months by Atomic Wings CEO Zak Omar.

NEW YORK, April 28, 2026 // PRNewswire // -- Atomic Wings is officially entering the beverage space with the launch of a new Dirty Soda lineup. Developed over eight months by Atomic Wings CEO Zak Omar and formulated in collaboration with Dr Pepper and Pepsi, the six signature drinks are now available as a permanent menu item at the brand's Downtown Brooklyn location.

Dirty soda may have started in Utah and gone viral on TikTok, but Atomic Wings is giving the trend its own spin. Crafted with sodas, flavored syrups, creamers, fruit purees and over-the-top finishing touches, the new lineup turns a buzzy beverage trend into something distinctly Atomic Wings: colorful, craveable and impossible to ignore.

The full lineup includes:

  • Orange Creamsicle ("Main Character Energy"): Orange Crush, mango puree, coconut crème, and orange foam, finished with edible blue glitter.

  • Blue Print ("The OG"): Dr Pepper, vanilla, coconut crème, and fresh lime.

  • Solar Flare ("Sunset in a Cup"): Starry, mango puree, coconut cream, and a splash of OJ.

  • Power Up ("Energy Built Different"): Alani Cherry Slush, peach, raspberry puree, and coconut crème, topped with popping strawberry pearls.

  • Fall Out ("Neon Tsunami"): Mountain Dew, blue cotton candy, and coconut cream.

  • Electric Lemonade ("Charged and Unstoppable"): Lemonade, raspberry puree, coconut crème, and lime.

Each drink is made with real syrups, creamers, froth, and finishing touches like edible glitter and popping pearls. Power Up, the lineup's energy drink-based option, was developed specifically to tap into teen and college culture, bringing a more functional edge to the dirty soda format.

To fuel the launch beyond the four walls of the restaurant, a subset of the Dirty Soda lineup was presented at events this spring. The activation brings the lineup directly to consumers where culture, food and energy collide.

"We didn't want to enter beverage just to play in the category — we wanted to shake it up," said Zak Omar, CEO of Atomic Wings. "— After eight months of development with Dr Pepper and Pepsi, we created six drinks that feel true to our brand — big on flavor, strong visuals and something worth talking about."

For Atomic Wings, the Dirty Soda platform is designed to deepen the brand's connection with younger consumers while expanding its story beyond wings. The launch market was Downtown Brooklyn.

"Brooklyn was the right place to launch something like this," Omar added. "This audience is tapped in, vocal and always looking for what's next. We built this lineup for people who want more from a drink than the usual."

The Dirty Soda lineup is a permanent menu item at Atomic Wings in Downtown Brooklyn. Guests can order in-store or through the Atomic Wings app for pickup and delivery.

In this story

This story was originally published in Franchising.com on April 29, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.