TL;DR
Starbucks has unveiled its new holiday cup designs, which include four distinct patterns. The brand will also launch a reusable cup, available for free with the purchase of a holiday drink on November 2nd.
Starbucks has officially unveiled its new holiday cup designs. According to a recent article in QSR Magazine, the brand’s festive tradition will continue this year with four distinct designs. These designs include stripes, “Stargyle” (Argyle accented with the brand’s star), houndstooth and flora-inspired. This inspiration for these patterns reportedly came from photos of previous holiday seasons at the coffee giant.
“We started this season by looking to the past. Looking back at our heritage, we found something lovely in our own story, with beautiful coffee and flavors that come together to make the season magical,” said Kristy Cameron of the Starbucks Creative Studio.
In addition to the paper cups, the brand will also be launching a reusable cup this year. This limited-edition offering will be available for free with the purchase of a holiday drink on November 2nd, while supplies last.
In this story
This story was originally published in 1851 Franchise on November 1, 2018. Burnaze summarizes and links to the original reporting.
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