A big branding move from Stratus

The company has a new name, Stratus Clean, which it says reflects rapid expansion and a “service-first identity.” According to the new Stratus Clean, the Los Angeles-based franchise has more than 5,000 franchisees in the United States and Canada.

Additionally, Stratus Clean has introduced a new tagline: “Commercial Cleaning Elevated.” Both moves are in conjunction with the company’s 20th anniversary.

“This is a major milestone for our brand,” said Doug Flaig, CEO of Stratus Clean. “We’ve experienced tremendous, hockey-stick growth over the past several years, and it became clear that our brand needed to better reflect who we are today and where we’re going. Stratus Clean delivers a clearer, more focused message to our customers, franchisees, and partners.”

Over the past four years, Stratus Clean has doubled in size and operates locations in 90 key markets. Now the franchise wants to focus on commercial cleaning services as it moves away from a broader building solutions label.

Straus Clean’s new logo features three spire shapes symbolizing its three-tier franchise model, the buildings it serves, and the brand’s solid foundation. The logo is also a nod to its previous logo.

“Our growth comes down to one thing: our franchisees,” said Flaig. “Everything we do is centered around empowering them to succeed. When they win, the system wins. The new rebrand allows franchisees to deliver, giving them a fresh design and facelift to issue in a new era of growth.” Information about franchise opportunities with Straus Clean can be found at