QDOBA Mexican Eats launches multi-unit growth initiative

QDOBA Mexican Eats, the fast-casual Mexican restaurant franchise with more than 730 locations across the U.S. and Canada, has announced a focused franchising initiative targeting key growth markets across the U.S.

Currently, the regions being prioritized for franchise growth include Arizona, Southern California, Florida, Georgia, Ohio, Nevada, New Jersey, New York, Texas, New England, Pennsylvania, and New England.

“We are in a fantastic position to be aggressive with our franchise growth strategy,” said Keith Guilbault, CEO at QDOBA. “QDOBA has carved out its place in the growing fast-casual space, offering a flavorful menu and a business model well suited for off-premises, at a more affordable investment than a traditional QSR.”

QDOBA was founded in 1995, and utilizes fresh ingredients in its menu to keep customers coming back, and to allow for efficient inventory management. The brand also aims for competitive construction and build-out costs to remain attractive in a densely populated market.

“We’re a nimble brand that has proven to adapt to evolving consumer needs quickly. We offer a series of formats including restaurants equipped with drive-thrus, pick-up windows, and dedicated curbside pick-up areas,” said Tim Welsh, chief development officer at QDOBA. “We see this continuing to be a strong suit for us in the future.”

QDOBA has put growth at the forefront of its 2020 plans, having recently hired around 100 corporate employees at its San Diego headquarters, and opened 15 new restaurants since the pandemic began in March. 15 more locations are scheduled to open between September and the end of the year.