Jersey Mike’s Partners with Danny DeVito as Celebrity Endorser

Marketing executives at Jersey Mike’s struck gold with their latest ad campaign featuring Danny Devito. The universally loved star is perfect for bringing increased awareness to the sandwich brand.

It’s no secret how celebrities have a significant influence on consumer culture. And with someone as recognizable as the 77-year-old funnyman and actor, the brand’s reach is likely to drastically expand.

The new “It’s a Jersey Mike’s Thing” campaign featuring DeVito is an excellent way for the franchise to create buzz and catch new customers’ attention. In the commercials, the Jersey native talks about the “rush of emotions” and “excitement, impatience, baby-like wonder” of watching the Jersey Mike’s crew assemble a sandwich.

It’s dramatic, intriguing and enough to make someone who has never eaten at Jersey Mike’s stop and think, “Look at how Danny DeVito’s cheesesteak is sizzling. I should give that a try.”