The Dog Stop launches subscription wellness package

Pet care franchise The Dog Stop has launched a new subscription program aimed at driving revenue and pet health.

The Dog Stop has 49 locations in 19 states.

The monthly wellness Complete Care Program features a combination of seven benefits offered by The Dog Stop and is contract-free. Also, the program is available to all customers and not just daycare members.

Pet owners who join the program will be the first in line to receive a TDS Wellness Tracker, a smart wearable device that monitors dogs’ wellness and activity.

“Our promise has always been that every dog who walks through our doors is known, loved and cared for,” said Jesse Coslov, CEO and co-founder of The Dog Stop. “Complete Care turns that promise into a program available for all our pet families, making The Dog Stop their trusted partner for their dog’s health and happiness.”

Benefits featured in Complete Care include a monthly bath, unlimited nail trims, a 15% discount on grooming and retail products, boarding upgrades, online training, monthly wellness inspections, and 24/7 veterinary telehealth.

“Now a family can get a monthly bath, unlimited nail trims and expert wellness check-ins, all from the same place and at a price designed to fit real family budgets,” Coslov said.

Based in Glenshaw, Pennsylvania, The Dog Stop was founded in 2009 and began franchising in 2013. The pet care brand has grown to 49 locations in 19 states and said it is preparing to open another 50 locations.

The new TDS Wellness Tracker, powered by Fi Collar, is on the way and features smart wearable tracker that monitors a dog’s activity and wellness insights. The device provides pet parents with a clearer picture of their dog’s health day to day, The Dog Stop said.

“Knowing every dog has always meant paying attention to the little things,” said Dave Sims, vice president of marketing at The Dog Stop. “The Wellness Tracker lets us, and our pet parents, notice those things even when a dog is at home on the couch.”

The program is offered in two options: current daycare members can add the full program for $49 per month white all other customers can join as a standalone membership for $69 per month. Both options are month-to-month with no long-term commitment.

Complete Care members will be able to add the tracker for a one-time $19.99 activation fee, which covers the device and six months of monitoring, with optional renewal afterward.

Information about franchise opportunities at The Dog Stop is available at