Open a Baskin-Robbins Franchise: Costs, Incentives and Rewards

Baskin-Robbins, the famous dessert and ice cream franchise, has been putting smiles on faces one scoop at a time since 1945. And with more than 7,900 locations in 52 countries, the brand has continued to find success since it opened. But how much does it cost to bring one to your local neighborhood? Let’s break down the costs involved and see what franchisees get in return.

Initial Investment

Starting a Baskin-Robbins franchise requires a total initial investment of $293,840 - $626,360

Upfront costs include:

• Franchise Fee: $25,000

• Technology: $1,440 - $15,000

• Opening Inventory: $5,000 - $8,000

In addition to these initial costs, franchisees must demonstrate a net worth of $200,000 and liquidity of $100,000 to ensure they have the financial stability to navigate the demands of opening a franchise.

Once your Baskin-Robbins franchise is up and running, there are ongoing costs to consider:

1. Continuing Franchise Fee: 5.9% of gross sales

2. Continuing Advertising Fee: 5% of gross sales

To make the investment more attractive, Baskin-Robbins offers several incentives, including:

• Reduced royalty rates for the first 36 months:2.9% during year one3.9% during year two4.9% during year three

• Capital Contributions:Up to $75,000 for a single restaurant$95,000+ for multiple restaurant developmentsEquipment credits: $31,000Store refresh funds: $5,000Store remodel funds: $20,000

Baskin-Robbins offers incentives to veteran franchisees as well. Honorably discharged veterans can take advantage of a 10-year payment plan for the initial franchise fee and reduced royalties for the first three years.

One of the key advantages of opening a Baskin-Robbins franchise is the extensive training and support provided in return for your investment. Baskin-Robbins ensures that franchisees, regardless of their industry background, receive comprehensive training to run their businesses successfully.

Franchise Training Program:

• Pre-opening Training: Includes 10 days of online and/or classroom instruction covering marketing, product preparation, leveraging technology, setting growth goals, hiring staff and more.

• On-site Training: At an operational Baskin-Robbins restaurant for hands-on experience.

• Ongoing Support: Includes a dedicated field team, mentoring and a Franchisee Advisory Council to provide feedback and discuss ideas.

Marketing and Brand Support:

• National marketing strategies

• Local campaigns

• Comprehensive suite of promotional materials

Opening a Baskin-Robbins franchise requires a substantial financial commitment and hard work, but the rewards can be worth it. Whether the opportunity is for you ultimately depends on your dedication to the business and ability to effectively manage and grow your franchise.

Considering the strong support system and brand recognition, a Baskin-Robbins franchise can be a sweet investment for the right entrepreneur.