TL;DR
Instagram is introducing a new feature that adds 'Recommended' posts to user feeds, serving them in groups of three to five. The posts will be tailored to each user and will appear after they have exhausted the existing content on their feed.
Instagram users will now experience a new mixture of content on their news feeds. According to a recent article in TechCrunch, the social media platform is introducing a new method of delivering recommended posts tailored to each user. They will be served in groups of three to five.
In the past, users were able to access recommended content through the explore function. Now, the platform is directly inserting these posts into the news feed. While users cannot choose to opt out of this function, they will be able to hide it for a limited time.
Instagram says that these posts will not be served until a user has exhausted the existing content on his or her own feed. The feature is still in the process of being rolled out to all users.
In this story
This story was originally published in 1851 Franchise on December 28, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.