Subway Tests Hundreds of New Menu Items Amid 'Innovation Renaissance'

Subway and Tastemade first announced their pivotal partnership in August 2018, and according to QSR Magazine, the team has since developed and tested hundreds of new Subway menu items, including a Green Goddess Tuna Melt, a Carne Asada sandwich, a Southern French Dip and a BLT&E—the “E” being deviled egg salad.

QSR reports that Subway has tapped networks of digital consumers as well as Tastemade’s own league of “tastemakers” around the world to gain influential insights on trends and local flavors in real time. Len Van Popering, Subway's Vice President of Global Brand and Innovation, called the partnership “an innovation renaissance of the brand,” adding that it marks a shift for Subway toward compelling flavors that will connect the franchise to more consumers around the globe.

“Think of us as a large global focus group of food enthusiasts that’s dove through the lens of social content, food driven content posted every day around the world, engaging and gaining insights,” said Tastemade’s Jeffrey Imberman. “If you’re not on top of that data with the audience, the consumer, you’re falling behind.”