Your Pie Continues To Eye Florida For Expansion

In a world of changing food trends, there aren’t too many constants in the restaurant industry. But at least one thing’s for certain—people will always love great pizza, especially when it’s paired with great beer.

Fortunately for Your Pie, they offer both of those things to their customers—and they happen to do both extremely well. Since 2008, their commitment to traditional techniques, quality ingredients and innovative flavors has helped them expand beyond their humble roots in Athens, Georgia. Today, with more than 30 units and growing, their unique pizzas can be tasted in states throughout the country. And as the brand sets its sights on opening even more locations in the years to come, they’re targeting key areas to make the biggest—and most sustainable—impact possible.

With a population of nearly two million people, Your Pie is targeting Tampa, Florida as their next hub for growth. Your Pie currently has one unit in Tampa, but throughout the entire state, they have a presence in Jacksonville, Fleming Island and Coral Springs. Because the brand has already established itself in the Sunshine State, Courtney Brown, Your Pie’s franchise development manager, believes Tampa will be natural for expansion.

“Demographically, Tampa is a great fit for us. It’s a great city with great people, and if our initial success in Florida and the rest of the country has taught us anything, it’s that Your Pie has the ability to succeed in just about any kind of market. Tampa is no exception,” Brown said.

Your Pie’s strategic growth focuses on market saturation. By leveraging as many units as possible within a densely populated area, they’re upping their exposure within a bustling community. In doing so, more and more people will become familiar with the Your Pie brand, making it a recognizable, go-to spot for a casual family dinner.

According to Brown, Your Pie’s goal is to add 10 to 15 units within the next few years in Tampa. With a franchise fee of $35,000 and total investment averaging $400,000, a Your Pie franchise includes pre-opening development assistance for site selection and analysis, lease negotiation, architectural layout and restaurant design, comprehensive restaurant build-out, four weeks of training and full marketing and communications support.

Brown anticipates becoming a nation-wide brand in the next five years.

“The beauty of Your Pie is that it’s a concept that makes sense for everyone. Pizza is universal, no matter what region you’re in. For that reason, our expansion potential is truly limitless,” Brown said.