Top Women in Franchising: Gabby Wong, FranConnect CEO

“I’ve spent the better part of my 25-year career focusing on the nexus between business transformation and leveraging enterprise-class technology to solve complex business problems,” she said in an interview. “Through my work in management consulting, I discovered a passion for innovation and enterprise technology, which led me to the world of private equity-backed software and high-growth technology companies.”

This interest has translated well to FranConnect. Prior to her current role, Wong served as EVP of Customer Operations for over two years and President for about eight months. Stepping into her CEO role, Wong is leading the way as the cloud-based concept works to support franchise growth everywhere.

FranConnect provides technology products and solutions that empower franchises to add units, increase revenues and hone unit-level economics.

“Our view is that franchise brands can’t grow unless the units themselves grow,” she explained. “It’s an ecosystem where successful brands don’t only focus on unit count growth, but unit-level performance and optimization, in order to scale the system.”

FranConnect also supports a stronger relationship and continued dialogue between franchisor and franchisee, a crucial aspect of continued, healthy growth.

In recognition of her hard work and ability to “think big to succeed,” Wong was named an Entrepreneur Of The Year® 2022 Mid-Atlantic Award finalist.

"On behalf of the entire FranConnect organization, I am honored to be selected as a finalist for this prestigious award," she said in the release. “This recognition is a result of our unwavering commitment to providing the most innovative growth solutions for our franchise customers and in support of the broader franchise community. Franchising is one of the cornerstones of American entrepreneurship and a significant growth engine for our economy.

Our solutions enable brands to sell and expand new franchisees faster than competitors, improve unit-level operations and processes, grow revenue streams, and ultimately drive rapid expansion into the marketplace. Supporting the success of entrepreneurs is our singular mission.”