TL;DR
Pepsi is using Twitter's new sticker feature to promote its #PepsiMoji campaign, allowing users to add custom-branded emojis to their photos. The campaign includes roughly 50 custom-branded stickers in 10 countries.
Pepsi’s massive campaign that uses emojis as a language is coming to Twitter.
In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals.
The soda brand's ads include roughly 50 custom-branded stickers that are part of the ongoing #PepsiMoji campaign in 10 countries including the U.S., Canada, India, Mexico and Russia. To use a promoted sticker, users click on the sticker button after uploading a photo. Eight of Pepsi's branded emojis are then promoted near the top of the page.
"By allowing people to add our emojis directly to their photos, we're giving fans a whole new way to engage," said Brad Jakeman, president of PepsiCo in a statement. "If a picture is worth a thousand words, a picture with Pepsi stickers can really spark a conversation."
In this story
This story was originally published in 1851 Franchise on August 15, 2016. Burnaze summarizes and links to the original reporting.
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