Blo Blow Dry Bar’s expansion heating up

Blo Blow Dry Bar, North America’s original blow dry bar, Tuesday announced that they have signed nine new franchisees and made expansion agreements with six existing unit owners thus far in 2026. The signings indicate that Blo is continuing to capitalize on the momentum they built in 2025, which was their best all-time year for franchise development.

Blo’s expansion isn’t just about signing agreements, though. The brand has also opened eight new locations thus far this year, and they have their eyes set on making that number 20 by the end of the year.

“Our franchisees share a passion for delivering an experience while building meaningful businesses that enhance the lives of those in their communities,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar. “Their investment reflects the strength of our brand, our culture, and the opportunity we provide entrepreneurs looking to grow alongside us – an indicator that our model has long-term value.”

Founded in 2007, Blo Blow Dry Bar says its mission is to create “a space where people of all ages, ethnicities, and orientations are welcomed, represented, and made to feel good while emphasizing the need for self-care and wellness.” The brand seeks to deliver “pink carpet treatment” that feels completely personalized and guest-centric in order to drive loyalty and customer satisfaction.

As a franchise system, Blo prides itself on fostering a collaborative, community-centric culture that’s focused on helping franchisees unlock long-term growth opportunities. That approach has helped the brand open more than 140 locations across North America.

During Blo’s next wave of growth, the brand will expand its footprint in the Georgia, New Hampshire, Oklahoma City, Orlando, Philadelphia, and Toronto territories, while also entering new markets for the first time. Overall, Blo is focused on areas where consumers seek out convenient, premium beauty services.

The addition of more units in proven markets illustrates Blo’s commitment to organic growth and the satisfaction of their existing franchisees. According to the brand’s internal data, more than 50% of their franchisees ultimately decide to invest in more than one location.

As Blo Blow Dry Bar continues this strategic growth push, the brand is hoping to connect with additional single- and multi-unit operators.