Great Clips Appoints Traci Elder as Vice President of Marketing and Communications

Elder is an award-winning marketing leader with deep experience building and scaling category-leading franchise brands. She most recently served as Vice President of Brand Strategy and Creative Expression at Purpose Brands, the world’s largest portfolio of fitness, health, and wellness franchise brands, including Anytime Fitness, Waxing the City, The Bar Method, Stronger U, and Basecamp Fitness.

In her role at Great Clips, Elder will lead efforts to strengthen, grow, and communicate the Great Clips brand, both internally and externally. Her responsibilities span a broad range of marketing and communications functions, including strategic planning, creative development, digital marketing, partnerships, promotions, public relations, social media, cause marketing, and customer insight strategy.

A key focus of Elder’s role will be helping Great Clips franchisees drive revenue and customer counts through effective, insight-driven marketing and communications.

“Traci brings a rare combination of strategic vision, creative excellence, and deep franchise experience,” said Rob Goggins, CEO and President at Great Clips. “Her track record with category-leading brands makes her a great addition to our leadership team, and we’re excited about the impact she will have on our brand and driving customer growth and profitability for franchisees.”

Elder’s appointment underscores Great Clips’ continued investment in marketing to support long-term brand growth and franchisee success.