Clemson Zaxby's Reopens as To-Go-Only Prototype

Zaxby's reopens a Clemson location as a to-go-only prototype, with a reimagined store design and service model.

Read the original at Franchising.com
Clemson Zaxby's Reopens as To-Go-Only Prototype

TL;DR

Zaxby's reopens a Clemson location as a to-go-only prototype with a reimagined store design and service model. The new prototype features a smaller footprint, walk-up window, and expedited drive-thru service.

“We’re excited to bring this new Zaxby’s experience to Clemson,” said Douglas Fleming, regional director of operations. “We look forward to continuing to serve the community our delicious chicken fingers, wings and salads - with even more speed and convenience.”

The restaurant is Zaxby’s newest prototype design for a to-go-only restaurant. The building’s footprint is roughly two-thirds the size of a traditional Zaxby’s location. It includes a walk-up window for guests to place to-go orders. Guests will experience expedited drive-thru service with a new, covered double drive-thru layout for faster pay and pickup. The location will not offer indoor seating. Zaxby’s is on trend with this latest restaurant concept. According to the Wall Street Journal, heightened consumer demand for food to go is expected to last well beyond the pandemic.

An alternative to fast food, Zaxby's serves fresh, prepared-at-order Chicken Fingerz and wings tossed in a variety of bold and spicy sauces. The menu also features the brand’s newest limited time offer, the Asian Zensation Zalad, served with a hand rolled vegetable egg roll. Brand fans will enjoy a free Big Zax Snak® when downloading or updating the app and signing up for the new Zax Rewardz program for the first time.

In this story

This story was originally published in Franchising.com on March 1, 2023. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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