TL;DR
Chipotle has partnered with Venables Bell & Partners and MullenLow Mediahub to handle advertising and media planning and buying. The company will continue working with current agency GSD&M through the duration of the "Ingredients Reign" campaign.
After considering 20 potential agency partners, Chipotle announced their plans to partner with two agencies, Venables Bell & Partners (to take on advertising duties) and MullenLow Mediahub (to take on media planning and buying).
“After considering some extremely talented agencies, we decided that retaining two best in class partners to work with us on the advertising and media roles gave us the best combination of talent to help us as we continue to evolve our marketing programs,” says Mark Crumpacker, chief marketing and development officer at Chipotle. “Venables impressed us from the beginning with their insights and ability to translate our strategy into really compelling advertising, while Mediahub demonstrated extraordinary analytic and media targeting capabilities. Working together with our internal marketing team and these new agency partners positions us well to improve the impact of our marketing programs over the coming months.”
According to QSR, Chipotle will continue working with current agency GSD&M through the duration of the “Ingredients Reign” campaign.
In this story
This story was originally published in 1851 Franchise on January 20, 2017. Burnaze summarizes and links to the original reporting.
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