TL;DR
Big Blue Swim School continues to sign new franchisees amid the COVID-19 pandemic, with three new franchisees signed in March for 11 units across several locations. The brand's Chief Development Officer, Scott Thompson, emphasizes the importance of investing in the swim school brand, citing its resilience to online replacement and Amazon.
In a recent Q&A by Franchise Chatter, Big Blue Swim School Chief Development Officer Scott Thompson discusses how the brand is continuing to sign new franchisees and build its franchise sales pipeline amid the coronavirus pandemic. Big Blue Swim School signed three new franchisees in March, at the peak of Covid-19, for 11 units across Pittsburgh, New York, Southern Connecticut, and Michigan. Thompson emphasized why now is the time to invest in the swim school brand.
“Swim lessons fill a vital skill for water safety and cannot be replaced by an online offering, Thompson said. “Unlike other hard goods retail franchises, swim lessons are impervious to Amazon.”
In addition to signing deals, Big Blue Swim School is supporting its franchise owners and swim associates during this unprecedented time. When locations were temporarily closed due to Covid-19, Big Blue Swim School continued to pay its associates and provide ways to stay engaged with customers via social media.
In this story
This story was originally published in 1851 Franchise on July 21, 2020. Burnaze summarizes and links to the original reporting.
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