CNN: This Pizza is Red Hot! Domino’s and Papa John’s on Fire

Domino’s and Papa John’s pizza brands have experienced significant growth in the past year, driven by innovative marketing strategies.

Read the original at 1851 Franchise
CNN: This Pizza is Red Hot! Domino’s and Papa John’s on Fire

TL;DR

Domino's and Papa John's have experienced significant growth in the past year due to innovative marketing strategies. Domino's stocks have hit an all-time high, while Papa John's stock has increased almost 80 percent in the past year.

Domino’s and Papa John’s pizza brands have both done exceptionally well in the past year. For Domino’s, the brands growth is largely due to its efforts to reach younger consumers via new ordering methods, like via Facebook and by using emojis. Papa John’s, on the other hand, put a new focus on the ingredients it uses, and has been creating light, comedic advertisements.

On Tuesday, Domino’s stocks hit at all-time high, with the stock up 14 percent this year and more than 60 percent over the past 12 months. Papa John’s stock is down a bit in the new year, but shared have increased almost 80 percent in the past year.

What is partially so interesting about these brands’ increase in sales is that other businesses, like Chipotle and McDonald’s, in the fast casual sector aren’t doing so hot. According to CNN, Wall Street expects the pizza brands to continue seeing solid earnings growth, with forecasts predicting annual earning increases of around 20 percent a year over the next few years.

In this story

This story was originally published in 1851 Franchise on February 7, 2017. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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