The Carpet Chemist Readies Franchise Opportunity, Aims To Sell 10 Franchises This Year

The Carpet Chemist, a leading carpet cleaning and repair company, is heading into the second half of 2021 ready to make its franchise debut. The brand aims to secure 10 franchise locations by the end of the year, setting it up nicely for broader nationwide expansion in 2022.

Brandon Cerrito created The Carpet Chemist in 2017 after he noticed a gaping hole in the carpet services industry. There were plenty of companies offering installation and cleaning, but when it came to more technical services like repair and dyeing, the competition fell off quickly.

This niche within the carpet care industry is what sets The Carpet Chemist apart and is what inspired Cerrito to grow the brand through franchising. Combined with the boom in home improvement projects over the last 18 months that grew The Carpet Chemist’s revenue year over year, the mad carpet scientists are eager to welcome their first franchisee.

Franchise growth plans

“We do what other carpet cleaning companies can’t,” said Cerrito. “There is a huge need for the unique skills we bring to the table, which is why we decided to franchise. We’re thrilled to onboard our first franchisees this year who are just as excited as we are to bring The Carpet Chemist services to their local communities.”

The Carpet Chemist’s current customers are a testament to the superior quality services and care that the company offers, a trend the brand wants to see continue with markets across the country. The company welcomed more than 1,200 new customers in 2020 and more in 2021.

“Brandon was definitely Johnnie on the spot!” said Ellen K., a current customer. “He helped us talk through different scenarios, and ultimately, it worked out perfectly. He is very honest and a hard worker. Brandon pieced together a remnant, dyed some spots and then cleaned the rest of the carpet to make it complete. I would highly recommend him.”

Market expansion strategy

Based out of Louisville, Kentucky, The Carpet Chemist is looking to grow in the Midwest initially and is eyeing markets like Lexington, Kentucky; Nashville, Tennessee; Cincinnati, Ohio; Columbus, Ohio; Dayton, Ohio; St. Louis, Missouri; and Chicago, Illinois.

Market capacity varies by region. Each territory will consist of a population of up to 300,000 residents, and franchisees will be assigned territories based on location and availability. In an industry where many other carpet franchises have already sold out, The Carpet Chemist is looking to capitalize on its emerging name in a high demand market.

The simple business model, low overhead costs and minimal staffing requirements allow franchise owners to open and scale quickly. The unparalleled ongoing support from the corporate team and done-for-you marketing system are designed to provide franchisees with the tools and resources they need to become the MAD scientists of the carpet world.

The Carpet Chemist is a comprehensive resource for carpet cleaning, repair, restoration, dyeing and stretching. Trained to meet the Institute of Inspection, Cleaning, Restoration and Certification standards for water damage remediation and restoration, The Carpet Chemist can clean and repair rugs and upholstery, setting the brand apart from its competitors by making it a one-stop-shop for all carpet concerns. To learn more visit *