Popeyes continues international growth by entering India

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Read the original at Global Franchise
Popeyes continues international growth by entering India

TL;DR

Popeyes has signed a franchise agreement with Jubilant Foodworks Limited to expand into India, with the first location opening in Bengaluru. The brand plans to open hundreds of restaurants across India, Bangladesh, Nepal, and Bhutan in the coming years.

Popeyes has announced the signing of a franchise agreement with Jubilant Foodworks Limited (JFL), a leading Indian food service company with a track record of successfully introducing foreign concepts to India. The first Popeyes location will open in Bengaluru’s hotspot, Koramangala.

“We are very excited to work with Jubilant Foodworks Limited to officially introduce Indian guests to the Popeyes experience and our iconic Louisiana style chicken with its unique blend of spices and flavors,” said David Shear, president of RBI International, parent company of Popeyes.

“This milestone furthers our commitment to open hundreds of restaurants across India, Bangladesh, Nepal and Bhutan in the coming years and builds on our track record of working with best-in-class operators to reach more guests around the world.”

“With chicken being one of the largest and fastest-growing categories in India, we are excited to introduce the Popeyes® brand to the chicken-loving Indian guests,” said Shyam S. Bhartia, chairman and Hari S. Bhartia, co-chairman of JFL.

“We are confident that Popeyes will not only delight Indian guests but also strategically complement our portfolio and fortify JFL’s leadership in the QSR domain. We believe that JFL and Popeyes® share a common love for good, authentic-tasting, delicious food that promises joy with every bite!”

To cater the Indian market, Popeyes will be making use of local flavors, and will even introduce a separate vegetarian counter with identifiable packaging. The brand will bring over its suite of digital tools designed to make life easier for customers and operators alike.

In this story

This story was originally published by Raghav Patel in Global Franchise on January 20, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Global Franchise

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