Franchise Deep Dive: Blink Fitness Franchise Costs, Fees, Profit and Data

Last Updated: Feb 28, 2023 Franchise Website: Number of Locations: 100+ Reported Cost to Get In: $606,800 - $2,119,288 Reported ROI: Not reported

Blink Fitness was founded by Equinox, the luxury fitness brand. The low-cost membership fitness business debuted in 2011 with three locations, one in New Jersey, one in Yonkers and one in Manhattan, and started franchising in 2015.

Blink is also a subsidiary of The Related Companies, which was founded by Stephan Ross. The business has been steadily growing since starting franchising and plans to add 300 locations over the next five years.

According to Entrepreneur, there were 107 Blink Fitness locations all over the United States in 2020. This was a 94.5% growth rate over 3 years. Sixty of the locations are in New York City, Blink’s parent company Equinox's founding city. Currently, Equinox has several locations in development, and there are many available markets open all over the US.

Though Blink Fitness is a fitness brand, its motto is “Mood Above Muscle”. The brand prioritizes how people feel while working out over the physical results. Blink follows a High Value, Low Price (HVLP) business model, which can be attributed to its success.

Blink Fitness sites must be 14,000 to 20,000 square feet and have a flexible layout with the ability to operate on multiple levels, according to Club Industry. City markets require heavy foot traffic, high visibility, close proximity to public transportation and 150 parking spaces, while suburban markets should be anchored by grocery stores or big-box shopping malls.

Blink is looking for single or multi-unit owners who have business management or marketing experience. All prospective candidates should be committed to customer service and experience.

The investment cost for Blink Fitness is $606,800 - $2,119,288. Potential candidates should have a net worth of $1 million - $3 million, according to Entrepreneur.com. The cash agreement is $350,000 - $400,000. If you want to learn more about becoming a franchisee for Blink Fitness, you can fill out a form on the website.

The financial requirements for opening a Blink Fitness franchise are:

• Initial Franchise Fee: $10,000

• Initial Investment: $606,800 - $2,119,288

• Net Worth Requirement: $1,000,000 - $3,000,000

• Cash Requirement: $350,000 - $400,000

• Royalty Fee: 5%

• Ad Royalty Fee: 2%

• Term of Agreement: 10 years

There aren’t many details reported on revenue for Blink franchisees. For the business overall, however, 2021 was a great year for the HVLP brand. The annual revenue for Blink in 2021 was $21 million.

The initial franchise fee for Blink Fitness is $10,000.

• David Collignon- President & Chief Operating Officer

• Michael Lupo - Senior Vice President

• Michelle Horowitz - Chief Marketing Officer

• Lori Gonzalez - Director of Franchise Operations

• The former CEO of Blink Fitness was Todd Magazine, however, he left the company at the end of January 2023.

• Want To Win At Your 2023 Resolutions? Blink Fitness Says To Break Them Down Into Micro-goals And Celebrate Each Tiny Win

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