Fast Casual: Launching LTOs? Make Sure to Follow These 3 Rules to Ensure Food Safety

Launching limited-time offers—or LTOs—can give restaurants a boost. From seasonal promotions to testing different items before making them permanent on a menu, the benefits that come with LTOs are extensive. However, as a recent article in Fast Casual points out, these special offers can also lead to food safety concerns. That’s why the publication rounded up three tips for brands looking to avoid any potential issue.

The first pointer that Fast Casual recommends is to know the risks that come with LTOs before adding them to the menu. It’s important to know what temperature ingredients need to be stored at and separate preparation space before making the decision to introduce the new item. The second tip is to plan ahead, meaning that brands need to work with suppliers to ensure that they can handle the quantities of ingredients that are needed.

Lastly, Fast Casual notes that brands shouldn’t overlook the importance of proper training. It shouldn’t be assumed that brands know how to cook items that they haven’t handled before.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.