Top Franchise Brokers: Sue Derene, Franchise Connect Pro

Certified franchise consultant, advisor and Franchise Connect Pro coach Sue Derene has a passion for helping people.

Knowing franchising can provide for her clients’ financial security, lifestyle freedom and legacy building, Derene helps clients find their perfect franchise opportunity. But first, she helps them understand themselves.

“It’s important for people to look inside themselves and make sure they really understand what it means to be an entrepreneur, what lifestyle changes that means, making sure their family is on board,'' Derene said. “And then we get down to the nitty-gritty of really discovering what it is they want to do with their day and what kind of business they want. I think people need to be willing to think outside the box a little bit. Just because you love pizza doesn’t mean you’d be a great pizza franchise owner.”

With more than 2,800 franchise concepts available in the United States alone, searching for the right franchise can be a daunting task, but Derene’s expertise helps her zero in on the best opportunities for her clients.

“Finding the right fit can be life-changing ,” Derene said. “When I have people I’ve worked with call me in a year and say, ‘Oh my goodness, it was the best decision I ever made; I’ve improved my life,’ that’s when I’ve really won — when I’ve positively changed someone’s life for the better.”