Eggs Up Grill Now Open in Cocoa Beach, Expanding the Brand’s Presence Along Florida’s Space Coast

Eggs Up Grill, a neighborhood favorite daytime café and the fastest-growing "better breakfast" restaurant franchise in the country, is now open in Cocoa Beach, Florida. Located at 2023 N. Atlantic Ave., the new restaurant marks the brand’s continued expansion along Florida’s coastline and represents the second Eggs Up Grill location owned by local franchisee Chris Schmidt.

Schmidt, who first opened Eggs Up Grill in Melbourne, Florida, brings a strong local connection and a passion for people-focused leadership to the Cocoa Beach community. After nearly two decades calling Brevard County home, Schmidt says opening in Cocoa Beach felt like a natural next step, one rooted in both personal and professional ties to the area.

“Opening up my second restaurant in our county quickly after opening up our first would be difficult without the support from Eggs Up Grill, the team we’ve been able to build at each location and support from our community,” Schmidt said. “Brevard County has been home for nearly 20 years, so we’re looking forward to getting involved and supporting the Cocoa Beach community.”

While the restaurant is already open and serving guests, Schmidt plans to celebrate the milestone with a grand opening event soon, featuring special promotions, giveaways and a ribbon-cutting ceremony.

“Chris is a fantastic example of the type of franchise partner we’re proud to grow with,” said Ricky Richardson, CEO of Eggs Up Grill. “His commitment to his team, his community and thoughtful growth within Brevard County reflects the values our brand is built on. We’re proud to see Eggs Up Grill continue to expand in Cocoa Beach and honored to have franchisees like Chris serve up smiles within their communities.”

Eggs Up Grill continues to grow nationwide, recently surpassing 100 locations open and celebrating 20 consecutive quarters of same-store sales growth. The brand’s expansion across Florida remains a key part of its growth strategy as demand for welcoming, community-driven daytime dining continues to rise.

The Cocoa Beach restaurant is open daily from 6 a.m. to 2 p.m., offering dine-in, online ordering and catering. Guests can enjoy signature favorites including omelets, breakfast sandwiches, burgers, bowls and mimosas in a relaxed, coastal setting designed to feel like a neighborhood gathering place.

Founded in Pawleys Island, South Carolina, Eggs Up Grill is a daytime restaurant franchise brand serving breakfast, brunch and lunch for more than 25 years. As “home to the whole neighborhood,” the brand operates more than 108 locations nationwide, with more than 90 additional units in development or committed to open. Eggs Up Grill has earned repeated recognition across leading franchise rankings, including designation as a Most Profitable Franchise by Franchise Business Review and inclusion on Entrepreneur magazine’s Franchise 500®.

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