TL;DR
Mike discusses the current stage of marketing, highlighting the importance of user-generated content and social media in the craft beer industry. He also mentions the growth of the craft beer industry and the role of social media in it.
Mike believes we are at the stage of marketing where "there is a tremendous amount of user generator content, and people spending a lot of time talking about beer and the local brew pubs". The social media channels are in place and asking for participation and the "trick is to find our soul and share it with the world". Mike shares how the craft beer industry has grown and the role social media plays in the growth.
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In this story
This story was originally published in 1851 Franchise on August 11, 2016. Burnaze summarizes and links to the original reporting.
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