Fast Casual: Potbelly strengthens turnaround strategy with VP, CMO

Potbelly has appointed Brandon Rhoten as its new senior vice president and chief marketing officer, who will oversee all marketing efforts for the brand.

Read the original at 1851 Franchise
Fast Casual: Potbelly strengthens turnaround strategy with VP, CMO

TL;DR

Potbelly has appointed Brandon Rhoten as its new senior vice president and chief marketing officer. Rhoten will oversee all marketing efforts for the brand.

Potbelly has announced a change in its leadership team. According to a recent article in Fast Casual, Brandon Rhoten will serve as both the CMO and VP for the brand.

"Potbelly is THE brand in the space that can truly be interesting. I’m excited to join the team so we can make the sandwich category irresistible for consumers again," said Rhoten.

Prior to the role, Rhoten has spent a decade and a half gaining experience in the restaurant industry. This time has prepared him to handle all of the marketing responsibilities required by the role.

In this story

This story was originally published in 1851 Franchise on June 14, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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