Church’s Texas Chicken launches Big Deal Boxes

Church’s Texas Chicken has added Big Deal Boxes to its menu, with prices starting at $5.

They include the 2PC Real Big Deal Box: two pieces of hand-battered fried chicken (leg and thigh) or two hand-battered tenders with the choice of dipping sauce, served with two regular classic sides, a signature Honey-Butter Biscuit, and a jalapeño pepper.

There is also the 4PC Wings Real Big Deal Box, with four bone-in wings (original, spicy, or seasoned with the choice of a dry rub) served with two regular classic sides, a Honey-Butter Biscuit, and a jalapeño pepper.

With this launch, Church’s joins its chicken competitors in adding value boxes to the mix. Just this week, for instance, Popeyes brought back its $6 Big Box for the second time this year, featuring the choice of two pieces of signature chicken or three tenders, plus two regular sides, and a buttermilk biscuit.

In March, KFC introduced Box Feasts, available in $7, $9, and $11 options. KFC also added a Popcorn Chicken Big Box in July, with 6 ounces of Popcorn Chicken, plus two tenders, medium fries, a medium drink, two dipping sauces, and a chocolate chunk cookie for $10.99.

And, in June, Lee’s Famous Recipe Chicken celebrated its 60th anniversary with a limited-time, 10-piece bone-in chicken box for $19.66 — a nod to the year it was founded in Lima, Ohio, by Lee Cummings and Harold Omer.

Beyond the value offerings, Church’s is also testing Chicken & Waffles in select markets in Texas, Georgia, and Florida. A Big Deal Chicken & Waffles Box includes two pieces of hand-battered fried chicken (leg and thigh) or two hand-battered tenders with the choice of dipping sauce, served with two regular classic sides, two waffles with syrup, and a jalapeño pepper. Prices start at $6.

Customers can also choose 10 pieces of hand-battered fried chicken (leg and thigh) or 10 hand-battered tenders with the choice of four dipping sauces, served with 10 waffles with five syrups. Prices start at $16.99.

This test comes on the heels of Chick-fil-A’s Chicken & Waffles Sandwich launch last month, and about a year after KFC brought back its Chicken & Waffles for the first time in five years.