TL;DR
McDonald's awards The Marketing Store its Global Supplier of the Year award for optimizing toy production infrastructure for the Happy Meal line. The Marketing Store has been in partnership with McDonald's for over 30 years.
McDonald’s has awarded The Marketing Store with its Global Supplier of the Year award.
According to an article on qsr.com, the global customer engagement agency was awarded the title at McDonald’s recent Worldwide Convention. Presented by McDonald’s EVP chief supply chain and sustainability officer, Francesca DeBiase, the award recognizes The Marketing Store’s work optimizing toy production infrastructure for the franchise’s iconic Happy Meal line.
McDonald’s and The Marketing Store have been in partnership for more than 30 years, but the supplier only recently took over sole production for Happy Meal toys.
“It’s partners like The Marketing Store who prioritize McDonald’s as a customer and live our supply chain values every single day,” said McDonald’s CEO Steve Easterbrook. “They are great examples of self-managed excellence in action. . . always innovating, helping to offset rising costs and investing in technology for all the benefits of our future. We win together.”
In this story
This story was originally published in 1851 Franchise on April 25, 2018. Burnaze summarizes and links to the original reporting.
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