TL;DR
YogaSix President Lindsay Junk and StretchLab President Verdine Baker discuss the longevity movement in a Fireside Chat video with Athletech News Founder and CEO Edward Hertzman. They cover topics such as democratizing longevity, targeting Gen Z, and yoga merging with new modalities.
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In this latest “Fireside Chat” video, YogaSix President Lindsay Junk, StretchLab President Verdine Baker and Athletech News Founder and CEO Edward Hertzman break down the increased diversity of the longevity consumer, the “aha” moment people are having post-pandemic and the new ways to market yoga successfully.
The three go on to discuss not just living long, but living well. Topics such as sleep as a fitness metric, beauty tying into wellness and mental health are also covered in this compelling conversation for anyone invested in the fitness and wellness industry.
Watch the full interview for expert commentary on the following:
Democratizing longevity
Targeting Gen Z and other demographics
Yoga merging with new modalities
Key Talking Points:
(0:00 – 1:03) Introductions
(1:03 – 6:49) What’s behind the longevity boom
(6:49 – 10:15) Diversifying yoga offerings
(10:15 – 12:58) Marketing adjustments for the future
(12:58 – 17:27) Longevity is in our DNA
(17:27 – 22:38) Trends to watch
(22:38 – 25:11) 2025 outlook and expansion plans
(25:11 – 25:26) Wrap up
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In this story
This story was originally published by Josh Liberatore in Athletech News on January 22, 2025. Burnaze summarizes and links to the original reporting.
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