Tampa Bay Business Journal: Two new menu items show Checkers & Rally's 'familiar with a twist' product development strategy

Familiar with a twist gets a little more twisted at Checkers & Rally's Restaurants, Inc. The fast-food chain has recently announced two new limited-time-only sandwiches at their Tampa Bay location: the Southern Spicy Chicken, and Fish & Chips. According to the Tampa Bay Business Journal, “The chicken sandwich is topped with ‘pickle fries’ — pickles shaped like French fries coated with Checkers’ fry seasoning; the fish sandwich has fries on top of the filet, inside the bun.”

Checkers CEO Rick Silva and Chief Marketing Officer Terri Snyder discussed the company’s growth and success during a time where other fast-food giants are struggling. Part of their success comes from their ability to develop within the familiar-with-a-twist paradigm.“You’re seeing more chicken and fish in our category,” Snyder told the Tampa Bay Business Journal.

“Our consumer is eating less beef, and beef is really high in cost compared to chicken and fish. So it makes sense on a number of levels."The 800-plus unit chain continues to be nimble in product development and puts new twists on familiar favorites.