Popeyes expands retail presence with biscuit mixes

Popeyes signature biscuits can now be made at home. The chain is expanding its retail presence with two mixes, Homestyle and Cajun Cheddar, available now at major retailers, including Kroger, Walmart and HME.

The mixes create up to 10 biscuits in about 18 minutes and are available in two flavors:

• Homestyle Biscuit Mix: Witha hint of Louisiana flavor

• Cajun Cheddar Biscuit Mix: Just add water, butter, and cheddar for a bold, cheesy biscuit with Cajun spices, paprika, and herbs

Priced between $3.23 to $3.49 depending on location, the mixes offer an accessible way for consumers to bring the chain’s signature biscuits into customers’ homes. According to the company, the extension builds on its growing and successful grocery lineup, which already includes 18-ounce bottles of sauce launched last March — Blackened Ranch, Sweet Heat and Mardi Gras Mustard.

"Our guests have always loved our biscuits, and we're thrilled to bring the flavor of the iconic Popeyes Biscuit into homes nationwide in a whole new way,” Chief Marketing Officer Matt Rubin said in a statement. "As we continue expanding our CPG presence, launching ahead of National Biscuit Day is an exciting milestone that allows fans to celebrate the Popeyes brand beyond our restaurants give guests a new way to experience the flaky, buttery flavor they know and love wherever they are."

To help fans celebrate National Biscuit Day May 29, Popeyes is also launching a digital offer available exclusively on Popeyes.com and the Popeyes app. On that day, Popeyes Rewards members can receive a free biscuit with a minimum purchase of $5 at participating locations nationwide.

With this launch, Popeyes joins a growing list of restaurant brands aggressively expanding their signature products into the retail space. Earlier this month, for instance, Papa Johns launched its garlic sauce in retail for the first time, while 7 Brew, Long John Silver’s, Dutch Bros and Melting Pot have also added new products in the past several months. Last year, Texas Roadhouse expanded its retail presence with appetizer-inspired dips, while Chick-fil-A, Zaxbys, Buffalo Wild Wings and others have all recently bottled their sauces, dressings and dips for retail shoppers.