TL;DR
Papa John's appoints Mark Shambura as its new Chief Marketing Officer, effective May 8, 2023. Mr. Shambura joins Papa Johns from MOD Pizza where he served as Chief Marketing Officer.
May 2, 2023 - Papa John’s International, Inc. today announced the appointment of Mark Shambura to Chief Marketing Officer, effective May 8, 2023. Mr. Shambura is a brand marketing leader with deep expertise in growing multi-unit restaurant brands. He will oversee brand and advertising; media and field activation; menu strategy and product innovation; and the digital customer experience, including Papa Johns owned channels, loyalty program and aggregator partnerships.
“Mark joins our Papa Johns team with over two decades of marketing experience, including a decade with restaurants, where he’s delivered impactful marketing strategies with a digital-first, analytics-led approach,” said Rob Lynch, President and CEO of Papa Johns. “Mark’s consumer-centric mindset will be critical as we continue to enhance every single touchpoint of the customer experience – from our digital channels to our menu to our brand – to drive engagement and growth.”
Mr. Shambura joins Papa Johns from MOD Pizza where he served as Chief Marketing Officer. In this role he transformed the marketing organization and drove growth by scaling digital and product innovation and further ignited brand engagement across advertising, paid, social, loyalty and field marketing. Prior to MOD Pizza, he served as Executive Director of Marketing at Chipotle Mexican Grill where he helped spearhead the “Real Ingredients” brand strategy and integrated campaign execution.
Mr. Shambura will report to Mr. Lynch and serve on the Papa Johns Executive Leadership Team. He replaces Anne Fischer, who departed earlier in the year.
Mr. Shambura also held roles at a variety of agencies focusing on leading food and beverage clients. He holds a bachelor’s degree in psychology and minor in marketing from Boston College.
In this story
This story was originally published in Franchising.com on May 2, 2023. Burnaze summarizes and links to the original reporting.
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