TL;DR
FAT Brands launches a co-branded app and loyalty program for Great American Cookies and Marble Slab Creamery. The app allows users to earn points and rewards for treats from both chains in one place.
FAT (Fresh. Authentic. Tasty.) Brands Inc. announces the launch of a brand new app experience and loyalty program for sister brands Great American Cookies and Marble Slab Creamery – the Great American Cookies and Marble Slab Creamery Rewards App.
The Great American Cookies and Marble Slab Creamery Rewards app creates an engaging digital journey to earn points and rewards for fan-favorite treats from the chains, all in one place. From birthday rewards to discounts for point redemption and more, the app is full of sweet surprises for users. The new launch comes on the heels of Great American Cookies and Marble Slab Creamery’s co-branded online experience debut, further underscoring the commitment of the brands in providing a seamless, integrated experience for its fans.
“Enhancing the digital journey for our loyal Great American Cookies and Marble Slab Creamery fans continues to be a key objective,” said Lisa Cheatham, Vice President of Marketing Revenue Channels at FAT Brands. “The new app and loyalty program streamlines ordering and rewards so you can experience the sweetness from both brands in one for the ultimate customer journey.”
Users of past loyalty programs will be able to migrate existing rewards points to the new app.
In this story
This story was originally published in Franchising.com on November 1, 2024. Burnaze summarizes and links to the original reporting.
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