Batteries Plus Doubles Down on Experiential Strategy, Taps GoGather as Official Strategic Event Management Partner

HARTLAND, Wis., – Batteries Plus announces a partnership with GoGather, naming the agency its Official Strategic Event Management Partner through 2027.

The renewed agreement builds on a collaboration that began in 2024, when GoGather first joined to support PlusCon. Since then, the partnership has evolved into an experiential strategy designed to strengthen franchisee engagement and create memorable, high-impact brand moments.

“Over the past few years, GoGather has demonstrated an exceptional ability to translate our brand vision into meaningful, high-quality experiences for our franchise network,” said Joe Malmuth, Chief Development Officer at Batteries Plus. “As we continue to invest in our people and our culture, this partnership plays a critical role in how we foster connection and inspire performance across the system.”

In 2024, GoGather partnered with Batteries Plus to reimagine PlusCon, implementing a hybrid event format that blended business insights with experiential elements. By considering the franchise system’s nuances, including tiered performance levels and attendee needs, the agency contributed to increased engagement across the network in 2025.

Building on that momentum, GoGather is leading the planning and execution of the upcoming Sales Achievement Award Trip, taking place April 21–25, 2026, at the Waldorf Astoria Orlando. The event is intended to recognize franchisees' performance and includes a program that blends recognition, relaxation and inspiration.

Highlights of the upcoming 2026 Sales Achievement event include:

• A guest experience for attendees

• Programming that includes panels and speaker sessions for professional development

• An awards dinner recognizing achievements across the network

• Brand ambassador experiences, including a golf outing and networking opportunities with corporate leadership at EPCOT

“This isn’t just an incentive trip, it’s about creating moments that truly resonate,” said Shannon Fouts, Project Manager at GoGather. “From the moment attendees arrive, every detail is designed to reflect the level of excellence they’ve achieved, while also inspiring them to reach even greater success in the year ahead.”

As part of the partnership, Batteries Plus is pursuing experiential strategies to drive engagement and participation across its franchise system. This includes exploring gamification elements within events and incentive programs to stimulate participation and foster friendly competition among franchisees.

The goal is to strengthen the franchise community and create experiences that encourage ongoing participation in brand initiatives.

With GoGather continuing as partner through 2027, planning is underway for future events, including the next evolution of PlusCon. The team is sourcing locations and developing new concepts that build on past efforts and introduce new elements.