MilkShake Factory Opens New Palma Sola Location in West Bradenton on Saturday, January 24

To celebrate, the Palma Sola MilkShake Factory will host a grand opening event from 12 PM to 4 PM, featuring a buy one, get one free offer on shakes, sundaes, and molten cups, free MilkShake Factory T-shirts for the first 100 customers, a gift basket for the first guest in line, a DJ to kick off the celebration, and plenty of festive energy throughout the afternoon.

Owned and operated by franchise partners Renee and Brent Schadenberg, the Palma Sola location marks the couple’s first MilkShake Factory, with plans to open six total locations as part of their growing franchise portfolio. Serial entrepreneurs who own and operate several businesses in Michigan, the Schadenbergs relocated to Florida three years ago with a goal of building something meaningful in their new community.

“We were immediately drawn to MilkShake Factory’s story,” said Renee Schadenberg. “It’s a fourth-generation family business with so much heart behind it, and that really resonated with us. Ice cream has always been the go-to dessert in our family, and whenever we travel, we’re always searching for the best local ice cream spots. Now we get to be that place for our own community.”

The couple says the Palma Sola location felt like a natural fit. Situated within a close-knit pocket of West Bradenton, the store sits just over the Manatee Bridge and is one of the closest dessert destinations to Anna Maria Island, surrounded by popular restaurants, family neighborhoods, and schools. The area’s mix of locals and visitors, paired with its laid-back island vibe, made it an ideal setting for the brand.

“This location has such a great sense of place,” said Brent Schadenberg. “It’s a small community within Bradenton, with families, tourists, and people just enjoying life by the water. MilkShake Factory is meant to be a gathering place, and Palma Sola checked every box for us.”

The space itself reflects that local connection, featuring a custom milkshake-themed mural inspired by manatees and Manatee County, a nod to one of the area’s most beloved wildlife icons and a popular nearby manatee viewing destination.

MilkShake Factory’s menu features an assortment of indulgent milkshake flavors, including fan favorites like Chocolate Dipped Strawberry and Campfire S’mores, alongside handcrafted sundaes, molten chocolate cups, and housemade chocolate treats. Every item is made with MilkShake Factory’s signature ice cream, created fresh in-store daily using the Edwards family’s exclusive recipe.

Founded in 1914, MilkShake Factory traces its roots back to a small soda fountain and chocolate shop in Pittsburgh, Pennsylvania. What began as a family chocolate business has grown into a nationally expanding dessert destination, grounded in craftsmanship, hospitality, and creating simple moments of joy for every guest.