Great Clips Partnered with Drew Brees for Back-to-School Campaign

As the new school year was fast approaching, Great Clips partnered with Drew Brees and other well-known influencers to support dads preparing their children for the school year.

The campaign was designed to drive awareness of the Great Clips brand and show how busy parents — dads, along with moms — can help their kids look and feel great for the new school year with haircuts at their local Great Clips salons.

“As many dads have spent more time at home over the past two years, they’ve re-evaluated their work-life balance and have formed tighter connections with their kids,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “More and more, dads see parenting as a key part of their identity, so we wanted to support them as they head into the back-to-school season.”

The brand makes it all too easy for parents to fit school prep into their busy schedules. Using Online Check-In, parents can reserve their child’s place in line before even arriving at the store. Then, using ReadyNext text alerts, they can be notified when their estimated wait time reaches 15 minutes.

For repeat customers, Great Clips stylists can save customer haircut and style preferences with Clip Notes, so they can get the haircut they want with every salon visit.

Through initiatives such as the back-to-school campaign, Great Clips franchisees are set up for success as they expand the brand throughout the U.S. and Canada. With significant infrastructure and marketing support, the brand ensures that new franchise owners hit the ground running.

Beyond marketing campaigns, franchise owners are primed for growth and high ROI thanks to cross-franchisee support, a recession-resistant business model, low cost to invest, first-class technology, unmatched brand recognition and substantial whitespace in lucrative markets.

“Our franchisees have an incredible level of support throughout their entire careers with Great Clips,” said Beth Nilssen, director of franchise development for Great Clips, Inc. “That’s something that we have always prioritized as a brand. We know that we are only as strong as our weakest franchisee, so we do everything possible to ensure their success.”