Hand & Stone Kicks Off 2022 with New Deals

Hand & Stone Massage and Facial Spa, announced today it started the new year strong, seeing an increase in sales. In Q1 they opened six new spas and signed franchise agreements to develop 10 new locations in markets such as Detroit, Philadelphia and Atlanta.

“Building off of the momentum of 2021, we’ve seen a good start to 2022 – not just in sales, but overall development,” said John Teza, CEO of Hand & Stone. “We’re energized by our performance this quarter and look forward to the remainder of the year.”

Hand & Stone’s industry leadership have attracted reinvestment from operators such as Traci and Anthony Nocito, who signed an agreement to open the first Hand & Stone in Myrtle Beach, as well as new prospects. Among Hand & Stone’s newest franchisees are Vaughn and Cassandra Irons, a newly-wed couple who will be bringing a new spa to Stonecrest, Georgia, in the Atlanta metro area. Additionally, Hand & Stone signed a franchise agreement in Q1 to expand beyond the mainland U.S. and open two spas in Honolulu, the first of which is slated to open later this year.

“Our franchisees are an integral part of our success and they’re truly the ones that take our brand to new heights each and every day. We’re so grateful to have the best of the best in our system and can’t wait to see all they accomplish in this already promising year ahead,” added Teza.

Since its inception in 2004, Hand & Stone has become a leading massage and facial services concept. The brand received the Zor Award in the beauty and wellness category by Franchise Times as one of the 10 best franchises to buy in 2021. Hand & Stone’s leadership in the spa franchise category, coupled with its differentiated service offerings, membership revenue model, commitment to technology, and proven track record of success position the company for long-term success.

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!