Bloomberg: Taco Bell Plans ‘Explosive’ Australian Growth as Sales Jump

With the U.S. almost completely saturated, Taco Bell is looking to international markets for development. According to Bloomberg , one of the highest priorities on its list as it aims to expand on a global level is Australia.

Taco Bell opened its first Australian restaurant in Brisbane last November, and so far, sales are several million dollars higher than a typical unit. That’s why the brand is now working with its franchisee in the country to fuel rapid growth. In an interview quoted by Bloomberg, Liz Williams, Taco Bell International’s president, said, “We’re talking to them about some pretty explosive growth. It’s going to be a top market for us.”

What positions Taco Bell for rapid growth in international markets is a lack of Mexican food options outside of the U.S. In Australia, for example, the brand sells California burritos, quesadillas and nachos as well as beer and margaritas. Taco Bell isn’t the only fast food chain that’s experiencing success in the country—McDonald’s is seeing growth in Australia, too.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.