TL;DR
A recent blog from Naranga highlights six traits of strong franchise brands, including location, candidate personality matching, and community service. Edible Arrangements, with over 1,200 units and $600 million in annual revenue, is cited as a successful franchise brand.
A recent blog from Naranga (Edible Arrangement's franchise management software spinoff) focuses on 6 areas most crucial in the ongoing success of a franchised business. Written by Nabiha Balala, Naranga's marketing coordinator, the blog, " Common Traits of Strong Franchise Brands, " focuses on the following areas considered crucial for building a successful franchise brand:
Location, location, location!
Candidate personality matching
Practicing community service
The blog, which elaborates on each of these six areas, just might be worth paying serious attention to: Edible Arrangements has more than 1,200 units; more than $600 million in annual revenue; its founder, Tariq Farid, was the IFA's 2009 Entrepreneur of the year and was inducted into the IFA's Hall of Fame in 2017; and last June named former Tropical Smoothie Cafe CEO Mike Rotondo as its new CEO.
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In this story
This story was originally published by Eddy Goldberg in Franchising.com on February 4, 2019. Burnaze summarizes and links to the original reporting.
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